THE SPORT AUSTRALIA HALL OF FAME
Client: The Sport Australia Hall of Fame
Project Duration: 3 months each year since 2013
Size of Core Project Team: 2 for planning; 4 staff and 4 volunteers on event day
Established in 1985, The Sport Australia Hall of Fame plays a crucial role in preserving and perpetuating Australia’s rich sporting heritage, serving as an inspiration to all Australians and exciting the next generation to achieve their potential both in sport and in life.
In order to promote the objectives of The Sport Australia Hall of Fame, Jump Media & Marketing has been engaged since 2013 to develop and implement a tailored and focused media and communications program to maximise the activities of the organisation.
As a highlight of their annual operations and as Australia’s most prestigious sporting award ceremony, the Sport Australia Hall of Fame induction and awards gala dinner is held annually.
The day combines three distinct events – the National Sports Museum unveiling of Hall of Fame inductees, the red carpet arrivals for the dinner and the awards gala itself.
In addition to general strategic communications advice, Jump’s role includes pre-event stakeholder communications and briefings, media partner management and service, PR, social media delivery and event-day media management and service including securing and managing live television news crosses and live radio broadcasts from the gala dinner.
Project highlights include:
- Development of high quality media releases and information for distribution to Sport Australia Hall of Fame stakeholders, a national media database and the Sport Australia Hall of Fame website/social media.
- Major print media results achieved for scholarship recipients, Sport Australia Hall of Fame inductees, The Don award winner and Legend elevation, including front and back page news stories.
- Live five-hour broadcast from Crown Palladium by Melbourne sports radio station SEN 1116. Click here to listen to the interview with 2017 inductee Tony Lockett.
- Attendance and live crosses from the red carpet at Crown from all major media networks. Additionally, great exposure was received in the morning breakfast news editions via the delivered news feed and live crosses with award winners.
- Continuation and further development of the official Sport Australia Hall of Fame Twitter account (@SportAusHoF) and subsequent trending of the official hashtag on the evening of the awards in every year of Jump’s involvement.
- 3.07 million Twitter accounts were reached from the @SportAusHoF Twitter account in 2017 and strong growth across Facebook and Instagram both in terms of followers and engagement.
Waking to a message like this - "Amazing event - you guys as a team are pretty special" from Cathy Freeman makes it all worthwhile. I am so incredibly proud of Team SAHOF for the exceptional delivery of The Sport Australia Hall of Fame 2014 Induction & Awards Gala Program & Dinner. The small but incredibly hard working team delivered a swag of formal programs yesterday culminating in last night's sold-out black-tie event at Palladium at Crown for 1000 people and a gamut of national and international media coverage. We've had massive feedback across email, phone and personal comments by the "Who's Who" of the sporting, corporate and media world who have once again hailed the event as Australian sport's "Night of Nights" a truly 'world-class" event and the best one we have delivered yet. A huge bouquet of digital flowers and champagne to Samantha Culbert and the team at Jump Media & Marketing who wrangled the media like the absolute world class professionals they are to deliver incredible coverage, including the showbiz papers in the UK!!!! Sam - your efforts are well and truly noted and genuinely appreciated. You are a STAR xx
Operations Manager, The Sport Australia Hall of Fame
The star turn at the Sport Australia Hall of Fame induction dinner last week was Victor Kovalenko, a Ukrainian emigree who in 15 years in Australia has become the prince of sailing coaches, inspiring five Olympic gold medals, including three in London. Kovalenko embodies that mix of expertise, rhetoric and presence that make up the best coaches. "We will win the Games in Rio," he told the crowd, voice operatically raised, finger crooked, "because of the spirit of Australia." In that moment, everyone in the room was an Olympic sailor, or believed they could become one. Kovalenko's nickname is The Medal Maker.
For further information – visit www.sahof.org.au