The aim of the PR and communications program – as part of the broader event marketing program – is to increase awareness and interest in the event – resulting in increased media coverage and attendance.

An important communications goal is to build the value of the event’s┬ábrand amongst key stakeholders in global athletics and potential investors, sponsors and partners in Australian and international business.

The aim of the media operations service is to maximise media attendance, ensure world class service standards and therefore increase media coverage for the event.