Client:  Herald and Weekly Times

Project Duration:  2005 – 2017

Size of Core Project Team:  4 staff

2017 marked the 64th Jayco Herald Sun Tour, for which Jump has managed the media operations, news service, communications and public relations since 2005.

As Australia’s oldest stage race, The Jayco Herald Sun Tour has a rich history and storied past, however in recent years had provided a challenging environment since the cancellation of the 2010 event to make way for the staging of the UCI World Road Championships in Geelong.

With strong competition for teams, riders along with media and public attention, the event moved from October to January and now a more permanent home in early February each year.

Jump worked to grow the event via a new look and a strategic media and communications program that engaged stakeholders, the media and the general public.

During the Tour, Jump provided a dedicated media service team that travelled with the tour, providing a fully integrated news service incorporating daily photo and audio grabs, and written reports for media throughout Australia, including Australian Associated Press (AAP).

In previous years Jump also coordinated the provision of a two minute news feed – scripted and voiced and delivered to news rooms around Australia and worldwide. In addition, we have also worked on the television broadcast, providing commentary for the daily highlights package and live stages.

The Tour is a major international race and generates significant economic impact and media exposure for the towns involved. It is a rolling festival of community events reaching across and superbly showcasing the beautiful State of Victoria, and creating a travelogue highlighting the historical towns, vineyards, forests, fields and mountains.

The beauty of the Jayco Herald Sun Tour is that it takes world-class cyclists to the country roads and towns of Victoria. People who might otherwise never see the best of the best have road racing superstars pedalling past their front door. The field was already spectacular but the surprise late decision of Robbie McEwen to ride in the Tour was icing on the cake.

Herald Sun, 6 October 2006

True to form in its enthusiasm for a big sports event, Melbourne turned out in force to watch some of the world’s best cyclists bring Southbank to life last night. The prologue to the Herald SunTour, a 2.5km time-trial from Birrarung Marr around the boatsheds and along the Yarra to Freshwater Place, was a huge success – and now looks likely to become a regular part of the summer sports calendar. With people packing into the many bars and restaurants as well as lining the barricades two or three deep along the promenade, it was difficult to make an accurate count – but experienced observers said the crowd was at least 15,000 possibly as many as 25,000. It was almost certainly the most to have ever watched a stage of the 62-year-old race, which has reinvented itself this year with an upgraded status from the UCI, which controls international cycling, and a much more user-friendly date at the height of summer.

Ron Reed
Herald Sun, 6 February 2014

Herald Sun front cover